iTiaJones

Obama Did It Using Social Media and Collaboration Software

Obama Did Using Social Media and Collaboration Software

Not since the implementation of televised ads and debates in 1960 has politics seen such innovation take precedence in any election, be it for the presidency of the United States or the graduating class of a local high school. Newly elected president, Barack Obama, managed to render predominantly red states blue through a grassroots campaign that included house visits, phone calls, text messages and even Facebook reminders to citizens across the United States.

To run a campaign of this magnitude and outreach required tedious organization and concise communication that could only be achieved through Web 2.0 tactics, namely SaaS (software-as-a-service) and Social Media. Barack Obama managed to sway legions of young voters through a web campaign launched from social networks the likes of MySpace, Facebook, Twitter and more while commandeering the efforts of thousands of campaign captains through the SaaS, collaboration software.

The Obama camp utilized the shared online workspace provided by Central Desktop to set up My Precinct. This allowed the Obama camp to manage and monitor the efforts of their nationwide network of precinct captains’ task assignments, calendaring, documents, lists of key information, and other pertinent updates regarding the campaign trail without the calamitous use of emails or haphazard bulletin boards.

Having embraced Web 2.0 tactics, Barack Obama and his campaign managers have accomplished what they had set out to do, that is, to elect

    Barack Obama President of the United States

– a position still thought to be the most powerful amongst all elected officials in the free world. If collaboration software worked for Obama, just imagine what it could do for your business.

Read More on how Barack Obama used collaboration software

Collaboration Software Central Desktop

About these ads

One Response

Subscribe to comments with RSS.

  1. Sreejith said, on November 6, 2008 at 6:39 pm

    Tia,
    Thanx for visiting PM Karma.
    Are u associated with centraldesktop ?
    I have always been remained as a fan of using IT into proj. management.
    Sensible use of IT and Web technologies can deliver massive benefits !
    Historical example : The Obama Project

    I think social networking is going to take more serious business roles .. its not just campus buddies who are using orkut & facebook … I know some of my HR friends doing massive recruitments using orkut (with out spending a penny to the manpower consultancies !)
    Now that makes sense !
    Cheers!

    Sreejith

    http://pmkarma.blogspot.com


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

%d bloggers like this: