iTiaJones

Social Media: How to Get Your Boss or Colleagues on Board

Posted in Internet Marketing Strategy, Social Media, Social Network by tiajones on September 18, 2008

Getting Your Colleagues on Board

Social Media: Getting Your Colleagues on Board

Social Media, while it’s not really a new idea any more, will still represent a new mindset and a new way of approaching marketing and customer relationship management. You have been using social media tools and you can see the beneficial results firsthand, and now you can see how it has the potential to have a positive impact within your organization, but you need some ideas for getting your boss and colleagues to buy into it and get on board. This article contains a few ideas to help you sell your boss and team members on the rewarding benefits of social media.

Bear in mind that for others to embrace social media it will involve them changing some of the ways in which they currently operate. We all know how challenging it can be for some of us to change. If you look at one of the more basic motivators of human behavior and answer the question that is looming in their minds the moment you bring up the topic and that is, “What’s in it for my company?” Answer that question in a satisfying way and you will have them on board in no time.

You can explain that with a traditional web site, you rely on customers coming to your site. With social media, you bring your marketing message to where the customers already are. You are joining a vibrant, interactive conversation rather than interrupting what they were doing.

Here are some other ideas to share to help bolster your message:

• Your company’s probably already being discussed

• Social media is largely free and easy to get started

• Your competitors are probably using social media

• Having a blog and connecting with customers can:

-Provide useful product/service information

-Reduce customer service calls

-Expand your reach and mindshare in the marketplace

-Boost your company’s profile in the community

-Protect your brand

According to Sally Falkow of “The Proactive Report blog, “Every company needs to be knowledgeable about the shifts in media consumption. How and where people get their information and news has changed. They are online sharing content and social media has become a major part of marketing and PR strategy today.”

It’s clear that social media is here to stay. Your task is to impress upon your boss that social media has already had a huge impact on the business world and factoring it into the organization’s Internet marketing strategy will have many far reaching benefits. The social media train has already left the station. You will be simply persuading your boss and colleagues to get on board or risk being left behind.

Resources:
Here are 50 companies using social media
http://www.socialmediatoday.com/SMC/46700

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