Software as a Service Helps Small Businesses Stay Afloat as Economy Circles the Drain

Posted in Uncategorized by tiajones on March 23, 2009
Software as a Service Helps Small Businesses

Software as a Service Helps Small Businesses

Whether you need social and collaboration software, web content management or crm applications, SaaS saves small businesses time and money as it opens the door to efficiency and innovation.

In these tough economic times companies large and small are looking for ways to cut costs while increasing operational efficiency and boosting their competitive edge. Not an easy combination in the best of times, and even more difficult when you’ve just laid off tens or thousands of employees. Nevertheless, that’s exactly what companies over the world have to shoot for, and many are doing it with software as a service.

What are the benefits of software as a service (SaaS)? According to top industry analysts you can cut your information system costs by 40%. But that’s not all.

You also save time. Some corporate execs estimate it takes six times longer to deploy an on premise application and, once deployment is complete, you still have to support the entire IT infrastructure, rent, staff, utility, licenses, maintaining upgrades, patches, and so on. It’s time-consuming.

What else could your IT staff be doing? The possibilities are limited only to one’s imagination, and many of those possibilities could be the exact initiatives needed to gain or maintain a competitive edge.

To top it all off, SaaS enables you to gain access to the latest innovations, now. When it comes to the competitive edge, innovation plays a major role. Having the right technology, the latest technology, the technology your competitors are using, is right up there with improving the customer experience and satisfaction ratings.

Many SaaS business solutions have been streamlined to make sure you have all you need. Transmissions and storage is secure so your data is protected, their applications are available on demand, their servers are scalable so they can accommodate a sudden increase in traffic, and setting up a new employee doesn’t mean building them a computer in-house application by in-house application – you simply set up their permissions.

Whether you need web content management, customer relations, social and collaboration software, email archiving, or document management, SaaS provides just the tools you need for your business to prosper despite the economic climate. To learn more about Why Saas Matters watch a free Saas Enterprise Webinar.


FREE WEBINAR – “Why SaaS Matters”

Posted in Uncategorized by tiajones on February 26, 2009


Learn how you can lower IT expenses and save workers time by taking a SaaS-based integrated approach to collaboration that leverages Web workspaces, meetings and social tools to manage your business better and more easily.

Collaboration software company Central Desktop will be hosting a free 1 hour webinar on Wednesday, March 11, 2009 at 10:00 a.m. pst with guest Mark Levitt, VP of Collaboration and Enterprise 2.0 Strategies from global market intelligence and advisory firm IDC.

Webinar Topic is: Why SaaS MattersThe Benefits of an Integrated Approach to Collaboration and Social Technology in Today’s Tough Business Environment.

Register for this free webinar now.

Tips to Achieve Collaboration Success

Posted in Uncategorized by tiajones on January 20, 2009

collaboration success

FREE WEBINAR – Collaboration Success Best Practices

COLLABORATION…a frequently used word in the workplace, in simple terms means working together to obtain a common goal. Whether we collaborate on a conference call with a supervisor or on the completion of a project with colleagues, collaboration is essential when you’re part of a team.

Today’s collaboration software and applications are making it easier for businesses to achieve collaboration success.

Central Desktop’s collaboration success webinar will be held this Thursday, January 22, 2009 from 10:00 AM PST to 11:00 AM PST – 40 minutes of training followed by a 20 minute Q & A session.

Get ready to learn how businesses have:

* Doubled profits
* Saved Travel Time
* Managed global staff remotely
* Boosted Employee Productivity
* Deployed Central Desktop as an Intranet or SharePoint alternative in under 15 minutes
* Eliminated Email Overload
* Reduced Training Time for New Employees

Register Now – It’s Free for all Central Desktop Users.

Obama Did It Using Social Media and Collaboration Software

Obama Did Using Social Media and Collaboration Software

Not since the implementation of televised ads and debates in 1960 has politics seen such innovation take precedence in any election, be it for the presidency of the United States or the graduating class of a local high school. Newly elected president, Barack Obama, managed to render predominantly red states blue through a grassroots campaign that included house visits, phone calls, text messages and even Facebook reminders to citizens across the United States.

To run a campaign of this magnitude and outreach required tedious organization and concise communication that could only be achieved through Web 2.0 tactics, namely SaaS (software-as-a-service) and Social Media. Barack Obama managed to sway legions of young voters through a web campaign launched from social networks the likes of MySpace, Facebook, Twitter and more while commandeering the efforts of thousands of campaign captains through the SaaS, collaboration software.

The Obama camp utilized the shared online workspace provided by Central Desktop to set up My Precinct. This allowed the Obama camp to manage and monitor the efforts of their nationwide network of precinct captains’ task assignments, calendaring, documents, lists of key information, and other pertinent updates regarding the campaign trail without the calamitous use of emails or haphazard bulletin boards.

Having embraced Web 2.0 tactics, Barack Obama and his campaign managers have accomplished what they had set out to do, that is, to elect

    Barack Obama President of the United States

– a position still thought to be the most powerful amongst all elected officials in the free world. If collaboration software worked for Obama, just imagine what it could do for your business.

Read More on how Barack Obama used collaboration software

Collaboration Software Central Desktop

Collaboration Software Central Desktop Launches the Industry’s First Customer Network

Collaboration Software Central Desktop Customer Network

Collaboration Software Central Desktop Customer Network

Did you hear? Word on the web is collaboration software Central Desktop is launching its very own customer network. With well over 200,000 users world wide, this tight knit circle of web 2.0 savvy go-getters is going to be a veritable bee hive of productivity. From the small ‘mom & pop’ operations on up to the geographically dispersed conglomerates, Central Desktop users now have a water cooler to swap both implementation methods as well as success stories.

Central Desktop has become a key tool for us to manage and collaborate on day-to-day business operations both with internal teams as well as with customers and partners. It has essentially served as an ERP replacement for us, and I’m certain there are multitudes of other applications for the platform,” said Eric Golden, CEO, Equipois. “The Network is a perfect way for our team to share our experiences as well as learn from other Central Desktop users as we continue to look for ways of web-enabling additional business operations. We have implemented Central Desktop in some unique ways that add great value to our business, and we could certainly benefit from the resourcefulness of the hundreds of thousands of other Central Desktop business users out there.”

Discover every nuance of the software-as-a-service, Central Desktop, from the scads of user submitted tips & tricks that are sure to help you maximize your efforts through Central Desktop. You can even be a “Central Desktop Hero” and submit your own best practices. Interact, share and manage. With the induction of the new customer network, collaboration software Central Desktop is, truly, your anywhere, anytime business solution.


Visit Collaboration Software Central Desktop Customer Network

More on Collaboration Software

5 Tips for Effective Keyword Research

Posted in Search Engine Optimization, Uncategorized by tiajones on July 30, 2008

Is your web site’s traffic counter not racking up as many visitors as you’d like? A good majority of the traffic that flows to your web site will come from search engines, so learning how to do even the most basic keyword research will help you to optimize your web site to attract more targeted traffic.

When people begin an online search they usually already have an idea in mind of what they are looking for. They will take the keywords and search terms that best describe the object of their desire and type them into their favorite search engine. Your mission in developing a keyword rich web site is to be able to provide the best answer to the question in the mind of your customer, by designing a site that uses the keywords that your potential customers are already searching for. Doing effective keyword research will help you to develop the most effective web site that draws lots of traffic.

There is a lot to learn about keyword research. In this article I will share some tips to help you to get started by providing you with free resources and easy techniques that you can put into action right away to start finding the keywords that will get you ranked in the search engines and boost your web site’s traffic.

Marketing on the Internet is very competitive. Web site owners need to find out what keywords their customers are already using to search for their products and services. Here are some questions you should ask yourself as you are compiling your list of keywords:

• Is this keyword relevant to my web site’s content?

• How much competition exists for this keyword?

• Are enough people doing searches using this word?

1. Use Keyword Research Tools

Type the words you have found into your favorite keyword research tool, which will reveal how many people are searching using that term each day on average.

Here are a few keyword selector tools to try:

• Wordtracker

• NicheBot

• Keyword Discovery (Trellian)

2. Find Related Keywords

Your brain and the brains of your business partners and friends will be the best free keyword research tools you can find. Get out a notepad and start by making a list of every related word to your niche. Next enlist your family and friends to help you find other search terms for your niche. Try to find different words and different ways to describe your product or service.

3. Uncover Related Hidden Niches

As you brainstorm and do research you will undoubtedly come up with some related niches that you can cover with your products and services.

4. Look at Your Competition

Examine the meta tags of your competitors web sites to discover what keywords they are using to draw traffic

5. Incorporate the New Keywords into Your Site

After you have edited your list down to include both broad and targeted keywords related to your niche, you will then want to insert them into your web site.

Keep in mind that your goal is to strike a balance in creating keyword rich content for you site. You want the copy to read naturally rather than forcing the words into your site. In addition to the meta keywords tags, you’ll want to add your keywords to the title tags, meta description tags and links.

As time goes by you will of course want to repeat this process as your products and services change as will the needs of your customers. Continue to monitor and measure the impact of your keywords and adjust them as necessary.