Social Media Marketing to Create a Buzz

Posted in Internet Marketing Strategy, Social Media, Social Network by tiajones on October 30, 2008

You have a business, a cause that you want to spread awareness about, or maybe you’re an author who has just written the next blockbuster novel and you need some publicity. What you are really looking for is to create a ‘buzz,’ which simply means spreading awareness of your book or product or idea to the point that people are talking about it amongst themselves. In this article we are going to discuss how to use social media to plant the seeds to create that buzz that you seek. Your product must actually be buzz-worthy in order for your campaign to gain the necessary momentum, reach the tipping point and begin to take on a life of its own.

For those who have heard of the term ‘social media’ being thrown around, but are a little fuzzy on what it means, social media is basically a dynamic, collaborative approach to communicating ideas using the Internet as a medium of communication. Social media web sites allow people to become far more involved with the messages that they send, and it allows them to interact with the messages that they receive.

With social networking sites like YouTube, MySpace and Facebook, people are no longer relegated to be mere consumers of news and information. Social media provides a platform for conversation between those who disseminate information and their audience. If you read a particularly compelling post on a blog, and you’d like to recommend it to your colleagues, you might Digg it using the popular social media site that allows visitors to tag stories that they think are worth sharing. YouTube has recently launched its citizen’s news vlog (video blog) which allows anyone with a video camera anywhere on earth to share the news as it is happening wherever they might be. As viewers around the world watch these videos, if they like them they will share them with their friends and eventually they spread like a virus, thereby creating a buzz.

Many people have begun to leverage the power of social media to create awareness by utilizing these interconnected networks to share ideas, market their business, educate people about important causes, raise money, and create mutually beneficial relationships among people. Individuals or business people can take advantage of the high page rank and traffic of the major social media sites by developing their profile and building a network of friends, and linking back to their site from their profile.

To make the most of your social media efforts, you will want to focus your efforts on your ideal clients rather than trying to be all things to all people. Spending time on the different social media sites and interacting with your prospects will give you a deeper insight into your audience and how they are using social media. Then you can use what you learn to more effectively communicate with your audience. In this way you will become a participant alongside your customers within the social media experience.

Twitter is a great example of a social media site that was designed simply as a way for friends and colleagues to keep in touch, but is also being used for marketing and raising awareness about issues and causes. It’s a micro-blogging platform that gives you 140 characters to answer the question: “what are you doing now?” In addition to sharing about what they are doing, users now employ twitter to share URLs of web sites that they find useful or compelling; they exchange technical assistance in real time, and generally give a glimpse into the lives of people online all over the planet in real time as life happens.

The @twisney site is a case study of social media in action. It is an effective amalgam of Twitter, email, Flickr, and virtual earth to bring you a real time glimpse of what people is doing and what is going on at Disney theme parks. Visitors to Disney parks can send updates about what they are doing using email, twitter or IM from their mobile phones. They can upload and share photos, and when they include the name or an abbreviation of the name of their location in the park, it updates the virtual earth photos of the park.

Once you have set up your profile on the various social media sites, start groups around your area of interest and create networks of friends that you can communicate with. You’ll then begin to develop relationships and engage with your target group. If you want to gauge how your ideas are spreading, you can take a look at a couple of sites that track several social media sites. Take a look at, which returns results including photos, videos, products, blog posts, and news about what is happening right now online. The next site to check out is, which says that it will, “track buzz in real time.” Type in your keywords into either of these sites and find out who’s talking about your product or idea.

Whether for business, artistic, religious, political or any other purposes, gives people a platform through which they can to create, distribute, interact with and ultimately to evolve the information and messages that shape their daily lives.


Connect with Central Desktop in Social Media

Posted in Collaboration Tools, Social Media, Social Network by tiajones on October 8, 2008

Central Desktop Social Media

Central Desktop Social Media

They’re everywhere! Amongst the hundred million plus consumers of social media, Central Desktop has set up shop across the spectrum of social networks from MySpace to Facebook to Twitter, LinkedIn and Delicious. Their presence can be felt. Central Desktop is there providing answers to any and every question a prospective user may have. Central Desktop is not only interactive but also proactive in its implementation of social bookmarking sites the likes of Delicious and microblogging site Twitter.

Aside from providing the best in collaboration software, Central Desktop also practices what it preaches in terms of business savvy. Venture over to their MySpace page and treat yourself to the bevy of information provided in their blog. They discuss everything from the latest in features added to the Central Desktop software to pertinent web news.

Since its launch back in February of 2004, Facebook has surged to the forefront as the industry leader in social networking, drawing an astonishing 132.1 million unique visitors in the month of June 2008 alone. Look Central Desktop up and add them as your friend so you can receive all the updates because there are plenty. Their Facebook page reads like a brag sheet detailing their buzz on USA Today, and PC World to name a few. Central Desktop’s Facebook page is fully interactive and user friendly as well, allowing users to contribute feedback, add notes and even view instructional videos.

To further spread the word across the expanses of the World Wide Web, Central Desktop also employs social bookmarking sites Delicious and Twitter. These sites utilize a non-hierarchical keyword categorization system in which users can tag each of their bookmarks with a number of freely chosen keywords thereby increasing search engine visibility.

Lastly, all of Central Desktop’s associated web sites and exploits are collected and posted on their blog where they invite their readers to participate. Readers can leave comments regarding some of our helpful “how to’s” or even ask questions in response to some of latest features added to the Central Desktop repertoire. Central Desktop invites all inquiries and or suggestions, which is why Central Desktop can be found in all of the major fronts of social media.

Read more on Central Desktop Collaboration Software

Social Media: The Top 10 Buzzwords

Posted in Social Media, Social Network by tiajones on September 18, 2008

Top 10 Social Media Buzzwords

Top 10 Social Media Buzzwords

Social Media is a trend that is here to stay!

This article will look at ten of the hottest social media sites and what each one has to offer to marketers. There are links to resources that will help you better explore each site and make the most of them. At this point, there are hundreds of social media/ social bookmarking web sites on the Internet. These are a few of the most talked about sites right now.

To get a basic overview of the concept behind the phenomenon of social media, watch this quick, entertaining video by Common Craft: Social Media in Plain English

1. Facebook:
After having reached the 100 million users mark recently, Facebook is quickly becoming one of the most popular social media sites on the Internet. No longer just a hangout for college students, Facebook’s demographic is rapidly changing and growing more popular with a much wider age range. Businesses are flocking to Facebook because of the ability to place ads targeted to their exact demographic. In today’s economy this is an economic way to get the most mileage out of every advertising dollar.

Facebook is a bit of a gated community, where users must sign up and complete a profile and agree to abide by a fairly strict, yet arbitrary set of terms and conditions for what they can and cannot do on Facebook. Here’s a site focused on the use of Facebook for business written by Mari Smith, who has been dubbed “the ‘Pied Piper of Facebook’ by Fast Company Magazine.

2. Twitter:
This wildly popular microblogging platform has become a virtual water cooler on the Internet where users from all over the world gather to share with the world the answer to the question, “What are you doing now?” in 140 characters or less. Users can send messages, or ‘tweets’ from the web site or from their mobile phones.

Businesses and CEO’s are discovering the power of Twitter. Read the Business Week article How Businesses Use Twitter to Bolster Their Brands and the CEO Twitter Report.

A whole bevy of applications have cropped up to support Twitter users, and here is the official Twitter list

3. YouTube:
This video sharing site has become so popular that it’s found its place in American culture. Anyone can shoot and upload a video and share it with the world. Some popular videos garner hundreds of thousands of views as they get shared ‘virally’ from friend to friend around the world. Because of its popularity, YouTube is also a great social media tool for attracting web site traffic by simply placing a web site link in each video posted.

Here’s a link to a free eBook that teaches users how to become ‘YouTube famous

4. Flickr
Flickr is a social media site used to host and share photos online. Users tag each picture with keywords that describe and categorize it, and share their photos with friends and family – or the whole world. Users can publish pictures that they shoot on the road using their mobile phones right to the web. Here’s a useful guide to learning flickr tips

5. Delicious
Delicious is an online social bookmark manager. Users bookmark their favorite web sites on, and share their collection of bookmarks with the public. Each bookmark is tagged so that users can search for specific keywords and find sites that others have visited and recommended.

This YouTube video is an overview of how works and contains a few useful do’s and don’ts for this online community:

6. Digg:
Digg is a news sharing site where users post news stories, articles and videos and then other users vote or ‘Digg’ those items if they like them, or they vote or ‘digg’ to bury items they don’t like.

Digg has a bit of a complicated community structure, and items gain or lose popularity based on the sometimes fickle opinions of the site’s most active users.

This guide contains tips on how to navigate on Digg and avoid the almost inevitable faux pas that newbie’s can easily commit there.

7. FriendFeed
FriendFeed is a social media aggregator, or a lifestreaming app which allows users to collect all of their social media accounts and keep them all in one place at one URL. So, instead of having links on your blog to your Facebook and LinkedIn profiles, your Twitter page, etc. They can link to their FriendFeed page, which will display all of their social media activities.

This YouTube video explains how to get started using FriendFeed:

8. LinkedIn:
Linked In is a professional networking social media site. A properly filled-out LinkedIn profile breathes life into your resume and allows prospective employers to look not only at your capabilities and experience, but also at the number and caliber of your connections. Job seekers can also use LinkedIn to check up on companies that they are interviewing with so that they can be prepared with good questions in the interview.

This article by Guy Kawasaki contains useful tips on using LinkedIn

9. BlogTalkRadio:
BlogTalkRadio is a social media site, which provides a platform for bloggers who want to become podcasters. There is no software to download, and they provide the network, storage and feed. All the user has to do is produce content and attract an audience of listeners.

This blog shows how incredibly simple it is to start a free podcast on Blogtalkradio:

10. GoogleGroups:
With GoogleGroups users can start an interest group for free or join an existing group that shares a particular interest. Users can have discussions online or by using email, they can create custom web pages where they can share information about their group’s activities, and groups can be designated as open to the public, or private and by invitation only.

Those searching for a group can find groups by topic, geographic region, by the number of members or the number of messages per month, by language, and by the number of days since the last post to that group. Take a tour of Google Groups

Developing a Social Media Marketing Plan of Action

Posted in Social Media by tiajones on July 7, 2008

7 Tips to Maximize Your Time

You have decided to implement some social media marketing tactics to boost your site’s traffic or to enhance your online presence. It does not take long to feel overwhelmed at all that is available out there in the arena of social media web sites. The point of this article is to help you to develop a plan of action so that you can focus your efforts and maximize the limited time that you have to spend on these activities.

1. Use an RSS feed reader. Consolidate all of your RSS subscriptions using a RSS feed reader such as Google reader, and limit your feeds to those within your niche. Choose the top blogs in your niche, subscribe to them and comment regularly. Keep your reader lean and focused on your topic.

2. Set up google alerts for your name and your niche. Consult these alerts daily and follow up with a comment when a blogger mentions you or your blog on their blog.

3. Develop a regular routine for adding new contacts in Facebook, Myspace, and LinkedIn. Be sure to recommend some of your friends to those who are new on the site. You can also find friends with similar interests by looking at the profiles of your friend’s friends. Always include a personal note about your connection or what you share in common when you request that someone to add you as a friend.

4. Start a group in your niche on Facebook or LinkedIn. This will allow you to send messages to your group and gain more exposure and friends. Be sure to communicate how often you will be sending messages to your group and be consistent.

5. Find forums in your niche and develop a profile there. Hang out a bit and get a feel for the group. Begin posting and answering questions, and offer suggestions where you can. Where it is allowed, always have a link to your site in your forum signature.

6. Keep your content fresh, relevant and inspire your readers to take some kind of action. The best way to gain visibility is to offer information that is useful to your readers, which will inspire them to share it with the people that they know.

7. Maintain a laser-like focus. Set a timer and move through your tasks and don’t allow it to become a huge time sink activity.

By consistently taking these actions to promote yourself and your brand you can begin to build a social marketing network that will benefit your business in an efficient and cost-effective manner.


The Basics of Creating and Optimizing Social Media Press Release

Posted in Social Media by tiajones on June 19, 2008

Social Media Press Releases: Evolve Your PR Strategy

Social Media Press Releases are gaining popularity right now in the world of marketing. Suddenly, the basic PDF with the traditional information on it will no longer do the trick to get the attention you want for your message. So, what is a social media press release (SMR)? A social media press release takes the basic information provided by the familiar press release of the past and streamlines it adding media rich aspects such as audio, video, RSS feeds and tags and more to make your release come alive and appeal to a much wider audience.

Social Media, Social Media Press Release

The SMR was developed by Tom Foremski of the Silicon Valley Watcher blog, where he advocated for the death and burial of the traditional press release calling them useless. Then Todd Defren from Shift Communications developed a free template tool which allows users to build their own Social Media Release.

A Social Media Release simply presents all of the information a reporter would need all in one place so that they can more quickly pursue the story. Social media press releases utilize the popular online social media distribution tools like Digg, StumbleUpon and Technorati, and they also make good fodder for the search engines. These same features are also useful to consumers who are growing more comfortable with the social media format. They will appreciate finding all the information they need to do their research and make a buying decision all in one place.

A Social Media Release lets you maximize the effectiveness of all of your favorite social media outlets to gain more exposure and mindshare for your product. You can share your Flickr images, YouTube videos, and spread the word using Twitter, Facebook, and Myspace.

You can start with the free above-mentioned template, to which you simply add your content, photos, a mp3 file or podcast links, and your RSS feed so that you can actually push your content; embed a video clip, and then add links to your favorite social bookmarking/tagging sites to gain more exposure. The template can be used as a guide to inspire your creativity, but you can add your own touches that will suit your particular audience and market. Another option is SimpleSMPR, a WordPress plug in that guides you through the process of creating, tagging and publishing your SMR.

You’ll want to be sure to include quotes from inside the company, from customers, links to news stories about your news and other points of reference. Since you will be distributing this electronically, you must include all of the relevant tags with your keywords so that it can be more easily found by the search engines.

So, ditch those ‘old school’ press releases and use the ‘new’, social media press release to gain wider exposure for your press releases.

The Basics of Getting Started with Social Media Marketing

Posted in Social Media by tiajones on June 12, 2008

Leveraging the Power of Social Media Marketing

Social media marketing capitalizes on the tremendous outgrowth of the world of social networking sites, which are based on user-generated content. These social networking sites basically encourage people to gather together and communicate with each other around topics that interest them. When you use social media marketing tactics you are joining and creating conversations online between you and your target audience with the goal of capturing mindshare and generating a buzz that will attract traffic to your site.

Social media marketing (SMM) can be used to increase web traffic, get you more exposure, build or deepen relationships with new or existing clients, and increase name recognition. You must have a plan of action before you proceed, or you could end up in frustration having wasted countless hours while reaping few recognizable benefits.

Social Media Marketing tactics are very easy to put into practice, and they require no special skills or software to implement. Bear in mind that Social Media Marketing tactics will take some time to bear fruit, so you will invest some time and energy upfront before you will begin to see the rewards.

Before you can even think about implementing a SMM strategy, you must first begin with a web site that has targeted, useful content that can be made viral and used for link bait. Your site must be optimized for the search engines and it must utilize the right keywords that real people are already using to search for your particular service or product. You will be creating compelling, useful content that contains links back to your site and posting it on the various Social Media sites.

Set Your Goals

What do you want to get out of your Social Media Marketing plan? The basic premise for any sort of marketing effort is to get you, your product or service in front of as many targeted eyeballs as possible in order to generate leads. Do you want to boost your own visibility, your site’s credibility, get lots of free back links that will increase your traffic and link popularity? Your Social Media Marketing efforts could yield many of these perks. So, decide where you want to focus your efforts and start building your profiles.

Build Your Profile: Establish Your Personal or Business Brand

You will choose a few social networking sites where you will build your profile that will contain useful content in an effort to attract attention, links and relationships with other site members. The various social networking web sites will have different themes and areas of focus. You’ll want to browse through the sites and get a feel for what is happening there before you start spamming your message out there. Bear in mind that the basic rules of social etiquette apply on the web just as they do in person. If you were attending a live networking event, you would not go around the room and shove your business card in the face of everyone present. In the same way, simply blasting your URL repeatedly won’t win you any close friends either. That tried and true expression, “People don’t care how much you know until they know how much you care,” is true online as well as in the real world. If you contribute useful, relevant content, then you are not only helping yourself but you are also adding value to the social media site itself.

Here are a few social media web sites that you might find useful:

1. Digg


3. Wikipedia

4. Flickr

5. Reddit

6. Facebook

7. StumbleUpon

8. Technorati

9. MySpace

10. Yahoo! 360

11. LinkedIn

12. Squidoo

13. Wikihow

14. Ning

15. The Hustle

16. 43 Things

You’ll also want to make it easy for visitors to your site to tag the content that they find useful and share that content on the various social networking sites. You can easily add a button linking your content to your favorite social media sites to aid in the viral distribution of your content.

Social media marketing is an easy way to communicate your message to the world. If you invest a bit of time and establish a real rapport with your target audience, you will reap many benefits in the long run.